July 9, 2008
Book Review: Metaphorically Selling
The Beyond Bullet Points approach focuses on telling a story to keep your audience’s attention. Metaphors can help with your storytelling to persuade or make a sale. Metaphorically Selling (0976279401) by Anne Miller looks applying metaphors in business situations.
The book contains four sections. The first, “The Case for Metaphor” makes the case for using metaphors… keep reading
