October 3, 2008
Business Storytelling Resources
People using the Beyond Bullet Points (BBP) approach enjoy successful presentations because they tell stories while giving the presentation. They don’t load their slides with a lot of words and meaningless data. Instead, they weave together the point of their presentation using the story telling techniques we learned as kids.
Stories connect speakers with their audience. It’s also easier to remember stories than facts. Stories can make a point, selling products and services, and communicate what you want to communicate.
To get your storytelling juices flowing, visit some of the many resources available on the web. What are your favorite resources and sources of story inspiration?
Beyond Bullet Points: Telling a story with your presentation
Best Kept Secret of Great Presentations
BusinessWeek: Use storytelling to strengthen presentations
IBM Knowledge Socialization Project: Storytelling in business
MIT Storytelling and Business Resources
The Six Stories You Need to Know How to Tell
2 Comments
Meryl Evans at 11:02 am on October 15, 2008
Just found another good article on the topic: Stories, Storytelling, Story-Selling in Business
Conversations with Juice » Blog Archive » A Tale of Two Taters. Why Business is Better with a Back Story at 12:22 pm on June 24, 2009
[...] We constantly create short hand narratives of the events in our lives. From personal profile pages on Facebook to corporate web sites, we’re sharing lots of information. But what’s often absent is a context, a sense of the person without it getting all too personal. A story is a great way to bridge the gap between the unfettered ickyness of too much info and the projection of a personable presence. The irony of the online networks that bind us together is that the realtime unfolding of our lives is less compelling than the constructed experiences we share. A story is profoundly human precisely because the doings and dilemmas of the individual have universal appeal. It is interesting that we (people, organizations, businesses) become more authentic versions of ourselves, not because of the facts we share, but because of the stories we tell. [...]
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