How to Leave Your Prospects Wanting More

How do you pitch your idea or company in a way that intrigues your audience and leaves them wanting more?

Watch the recording of this BBP Weekly Workshop recorded Aug. 13, 2009, as we worked with Jeff and Tiffany on a pitch for their financial software services company. 

In this 1-hour video you'll learn how to:

- Quickly get across the core value of your product or service
- Frame your message relative to your competitors
- Tap into the power of existing stories you have to tell

>>>To launch the recording of this workshop, click this link



Video Timeline (Total Time 01:05:34)

Time

Activity

Detail

0:00:00

Introduction

Jeff and Tiffany - software company trying to pitch service oriented government contractors

00:02:34 -
Focusing in on the first five slides of the presentation, starting with the Call to Action
00:08:00 -
On Point A - Jeff's company has a richer feature set and the most capable system for the same price point as their competitors
00:13:15 - Brainstorming Point B, where do Jeff's potential customers want to be, balancing features sets and cost
00:17:14 - Taking the Call To Action and starting the Key Points "How can we help you get the most bang for your buck"
00:21:00 - Defining the landscape for what Jamis does vs. their competitors
00:26:40 -  Jamis is the quintessential small trusted company, focused on delivering one product with great customer service
00:36:00 - Finalizing the key points and working through the explanation of points 2 and 3
00:37:20 - Discussing anecdotes for this presentation, customers who have grown with Jamis since 1993 and still use the same system, other companies who have tripled in size and still never outgrow Jamis' systems
00:49:23 -
Cliff does a quick import into PowerPoint, each entry in the BBP Storyboard becomes a headline on a slide, focus on the three Key Point slides for drawing first sketches
00:54:15 -
Inserting clip art place holders during the brainstorming process
01:00:33 -
Doing a full screen picture on slide 1 offers a strong start to the presentation
01:02:35 Wrap Up Final questions and thoughts
01:05:34 End -



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