| Video Timeline (Total Time 00:48:41) |
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Time |
Activity |
Detail |
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0:00:00 |
Introduction |
Cliff works with Debbie to refine her graphics on a presentation she gave last year |
| 00:00:45 |
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Debbie - a social media consultant - gave a keynote presentation in Dubai about social networking and why you need to do it, developing a digital imprint, she worked with a designer but would like to consider taking her graphics to the next level, she runs through the presentation with Cliff
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| 00:05:44 |
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Cliff & Debbie discuss what worked and didn't work with this particular presentation. She feels she did not have a clear structure, and that her graphics may have been a distraction as opposed to engaging her audience
|
| 00:08:44 |
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Working on a story template to try and pull out the three top level messages: social media has changed business as usual, create & nuture your personal brand
|
| 00:14:40 |
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Potential setting for this presentation: It seems like the world is crashing around us |
| 00:17:15 |
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Missing from the presentation is a connection with the audience at "where they are now"
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| 00:18:25 |
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Call to action: offering a "life jacket" that's inexpensive and powerful, connecting with customers by social networking
|
| 00:23:45 |
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Returning to the three key points of the presentation after brainstorming the first five slides
|
| 00:29:00 |
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Importing the top level slides into PowerPoint - Cliff and Debbie discuss that the story is much more present and clear now
|
| 00:31:00 |
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Working with preliminary graphics
|
| 00:35:00 |
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Create a backdrop for the first five slides, on top of which you'll place more specific images
|
| 00:41:30 |
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Debbie asks Cliff about sketches vs. professionally created graphics
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| 00:43:15 |
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Debbie points out that the "life vest" metaphor truly fits this presentaion
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| 00:44:00 |
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How to pick a title for the presentaion, discussion between Cliff and Debbie
|
| 00:45:10 |
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Presenter has to work through the presentation "thinking" before working with a designer, critical process for creating a solid story and visual presentation
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| 00:48:00 |
Wrap Up |
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| 00:48:41 |
End |
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