Consulting with BBP in a Corporate Context

If you work within a corporation, or consult for one, introducing and using BBP can be a way to deliver big value. But it can also present new challenges.

Someone who has had the experience firsthand is Diane, who works at a large technology company where she has been pioneering the use of BBP with senior executives.

Watch the 1-hour video of this special session recorded on Jan. 29, 2010, where I interview Diane about the work she has been doing, the challenges she faces, and obstacles she has overcome, including:

  • Introducing BBP to a large organization.
  • Making modifications to BBP to adapt it to a company's culture.
  • Managing the consulting process.

>>>To launch the recording of this workshop, click this link

Video Timeline (Total Time 01:05:51)

Time

Activity

Detail

0:00:00

Introduction

Special guest Diane who works for a large technology company, and has experience introducing the BBP system for executive presentations, sales teams and other groups withing her organization

00:01:11 -
 Diane is a presentation designer who learned about the BBP model by reading the book, she was inspired to introduce the model as she had experienced a lack of organization/structure within her company in regards to building & planning presentations
00:03:34 -
 People in support roles having to work with a lack of structure is massively stressful, "winging" a presentation, recycling content
00:07:28 - Diane's interest in tackling this problem, as part of a team, she always wants to do better, what is the best way to have the best output?  It's a problem with process
00:13:20 - Diane is working in a culture where if there's a good idea to be explored, people will listen, she took what she learned from BBP and adapted it to how she thought it would be accepted in her company
00:19:02 - How did Diane introduce BBP to her organization? She sent emails to her co-workers describing her proposed approach to fix the method by which they created presentations, created a diagram of how the BBP method would work
00:22:15 - Diane journaled in the form of a BBP story template, her observations after a presentation event that was particularly painful on the design team (disconect between design team & presenter & information being presented)
00:30:55 - Reality within cooporate culture, if people have not "bought in" to a new idea/process, there will be challenges, but the process requires the content and may not always need everyone to buy into it
00:35:00 - Diane kept her focus and was persistent on holding true to the process, she refused to sketch slides until the story was locked down on a new presentation
00:40:00 - Since she read the book, and other people in her company had not, she did not use the BBP template as published.  She experiemented with modifying it to resonate with the lay person on what is expected of content
00:42:32 -
 Cliff opens up the BBP story template and adjusts it to Diane's changes & how she introduced the new model to her company
00:48:50 -
 She and her company executed content for their storytemplate via conference calls (content creators for her company are spread out), she would compile the content for the storytemplate from these calls
00:56:18 - Cliff's initial wrap up - Diane's approach is an amazing application of the BBP model, it's always been about how to have the best plan to collectively come up with the best story possible
00:59:50 - Diane comments that she needed to be prepared with a way for executives to stick with the content brainstorming process even if it's a hard process
01:04:30 -
 Cliff is excited to tease out areas of BBP that could be further explored and adapted
01:05:30 Wrap Up There will be a part two for this topic, stay tuned for the follow up workshop with Diane.
01:05:51 End -



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