| Video Timeline (Total Time 00:54:49) |
|
Time |
Activity |
Detail |
|
0:00:00 |
Introduction |
|
| 00:01:50 |
Overview |
Core assumptions about communicating with an audience, sensory, long-term and working memory, BBP focuses on addressing the limited working memory |
| 00:04:15 |
Act I |
Introduction to the story template, Act I - include classical elements of a story, the beginning of a storyboard |
| 00:05:20 |
Setting |
Can be big picture or more focused, helps audience establish themselves |
| 00:06:18 |
Role |
Making the audience the main character of the story in the setting |
| 00:08:40 |
- |
Summary of a presentation - Defining the Call To Action slide |
| 00:11:15 |
- |
Science and Art of creating an impact with your presentation |
| 00:12:15 |
Act I |
Filling out Act I for a fictional presentation |
| 00:14:05 |
- |
Working on a story template as if you were a Hollywood screenwriter, seeing the visuals that go along with the story as you are writing |
| 00:19:45 |
-
|
Writing Act I for a financial services company, writing Act I so it focuses on the audience as opposed to detailing information about the company |
| 00:21:50 |
-
|
Finding the sequence of ideas and thoughts and how they are executed creatively, there are many options, Act I helps you organize this process |
| 00:23:35 |
- |
Last example of writing out Act I - outlining company goals |
| 00:27:15 |
- |
Honing in on the specific emotional issue, the thing that the audience really cares about most
|
| 00:29:20 |
Example #1 |
Working with Doyline on her presentation, professional association, members are not as engaged as they should be. She wants to give a presentation for how members can become more engaged in the chapter.
|
| 00:32:20 |
Call to action |
Members to engage the association
|
| 00:37:00 |
- |
Using an anecdote to deliver the setting of the presentation
|
| 00:39:30 |
Point A
|
Being unprepared for changes at work could be a breaking point for some people
|
| 00:43:15 |
- |
Re-writing the call to action slide, the IAAP "job emergency kit," creating a branded solution
|
| 00:50:30 |
- |
Doylene - getting to the core is the most difficult stage - discussion with Cliff |
| 00:52:15 |
- |
Making the story relate to everyday life, this will make the most impact
|
| 00:53:50 |
Wrap Up |
Wrapping up with Doylene
|
| 00:54:49 |
End |
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What is BBP?
